Travel Influencers
Earn great money whilst travelling the world!
As more and more travellers of every age wise up to social media to monetise their passions and hobbies, we get advice from the content creators who have already turned their wanderlust into a full-time gig…
How to nail Instagram.
My journey started back in 2017, using Instagram as a visual diary of my travels. It was something for my friends and family to follow along with as I backpacked through Asia. Back then, there was no blueprint to become an ‘influencer’ or ‘content creator’. People were documenting it all purely out of passion. However, as I travelled to less touristy countries at the time, such as Indonesia and the Philippines, the following started to grow, and I realised I held weight from a marketing perspective.
Around two months into my travels, at the end of a visit to India, I was contacted by a five-star hotel, which invited me to stay for a couple of nights in return for some exposure on Instagram. I was blown away. Especially since, at this stage, I was staying in backpacker hostels for around $1 a night. Once I got a few bites, I quickly had to do some research into better camera gear and editing software and decided to launch a travel blog to diversify the income stream.
I remember the first paid deal was with a company called Squeak Design. My girlfriend at the time modelled one of its kimonos for $250. Fast forward a few years, and I signed a £15,000 deal for a single campaign. I have also worked with companies such as Disney, Canon, Osprey, Armani and Karl Lagerfeld.
It’s not been easy, though, and there has been plenty of trial and error (a little known fact is that I started out as a clothing brand, before pivoting into travel) and late night failures along the way. Even now, I can remember the days of blasting blind emails to hotels I would find through booking.com hoping someone might want to work with me. I strongly believe that if you find your purpose and go in 100%, there’s no reason you can't achieve your wildest dreams.
What’s your Instagram golden rule?
Authenticity is key. Lots of people will try to imitate what’s out there, but ultimately people connect with those they can relate to.
We have the best job in the world – a job that’s still amazing, even when you’re having a tough day
Our second piece of advice would be to treat it like a business from the very beginning – no half measures. We get asked constantly: “How do you have the motivation to film and edit all the time?” and our response is: “It’s our job”. A YouTube career can be achieved – put simply – by building a strong, loyal following and monetising the content. To achieve the former, we constantly responded to comments, listened to audience feedback and provided value and entertainment in our videos. Once we had high engagement rates, advertisers wanted to work with us. Now, we have the best job in the world – a job that’s still amazing, even when you’re having a tough day.
Join our team
So you like what you see? If you're a real 'people person', fun to be around and have a absolute passion for travel, then you may be looking at your next career/lifestyle change.
Send us an email and in no more than 100 words, tell us why you are going to be our next Enjoy Superstar.
Good luck!
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